Lessons Learnt From Revamping Fetola’s Website

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Fetola website

Fetola recently launched our shiney new website. Here’s why.

If your website is more than three years old, stop what you are doing for a second and read this. Things in the online space have changed drastically over the last year. There have been no less than 10 updates to the search engine algorithms. The patterns of how people use and engage with websites have changed. It’s no wonder that optimisation and user experience (UX) is now the name of the game. Added to that are two more special ingredients: honesty and transparency.

Here’s what we learnt from revamping Fetola’s website.

  1. Video is king
    If visitors come to your site and see blocks of text they are likely to leave, or worse, leave the tab open with the intention of reading it and never getting around to it. A well-crafted video makes all the difference. Not only is it an essential part of your marketing toolbox, but more likely to be engaged with. In 2017 a study showed that video would represent 74% of all internet traffic and that by 2019 80% of internet traffic will be video. Video will also improve the SEO for your site.

 

  1. Speed things up
    Your website must be fast. The faster your website loads the more likely it will be ranked higher by the search engine’s algorithms. There are many ways you can speed up your site, but even small things such as using clean backgrounds and optimised images will make a difference.

 

  1. Mobile first or nothing
    Simple, if your website is not mobile responsive you will always be ranked negatively and finding yourself on the dreaded page two of Google’s results. Most people scroll through social media and Google searches on their mobiles – if your site isn’t mobile friendly you may as well not have one. Most templates and website services will have this built in as it’s that crucial.

 

  1. Stay relevant
    It’s hard to imagine that what you are doing today is the exact same thing as you did last year or even longer. It’s a great time to redefine the narrative to be more in line with what you’re doing now. Even if you are doing the exact same thing as you did five years ago, you certainly are far better at telling your story now than back then. One way in which you can stay relevant is by creating relevant content for your website that is suited to your audience. Relevant content means a higher SEO ranking.

 

  1. Fit for purpose
    The purpose of the website has changed. Gone are the days of dumping loads of information on your website in the hope that customers would phone you. People don’t have time for wading through information. If your website is there to sell, then make sure its focus is selling. If it’s there to position your business as the first choice, make sure you have testimonials and ratings.

Treat your current website as an asset and not just as something you have to have. If you are missing just one of the above points, seriously consider revamping your website. It also doesn’t have to cost the earth. Online tools, like Wix, SquareSpace and WordPress allow you to do it yourself.

Be brave and put your best foot out there. The whole internet is your oyster.