SEO, CRM, FB, PPC, RWD… If you’re overwhelmed by the alphabet soup of internet acronyms, read on! You’re not alone. This is the first of a three-part guide to help you make sense of some of the basic terminology.
Online marketing – also called internet marketing or online advertising – is any tool, strategy or method of getting the company name out to the public. Advertisements take many different forms with some strategies focusing on subtle messages rather than clear-cut ads.
Digital marketing refers to the marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media. Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet.
Online advertising – also called online marketing, digital marketing or Internet advertising – uses the Internet to deliver promotional marketing messages to consumers.
Traditional marketing refers to any type of promotion, advertising or campaign that has been in use by companies for years that has a proven success rate, including print advertisements in newsletters, billboards, flyers and magazines.
A website is a page or collection of pages on the World Wide Web that contains specific information provided by a person or an entity that traces back to a common Uniform Resource Locator (URL).
A Uniform Resource Locator is the standard convention for addressing documents accessible over the Internet or Intranet. An example of a URL is http://www.catalystmag.co.za, which is the URL for the website for this magazine, The Catalyst.
A Mobile Friendly Website (MFW) is a website optimised for easy use on a mobile device, especially the small screens of tablets or smartphones. This relates to Responsive Web Design.
Responsive Web Design (RWD) is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation. The practice consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries.
As the user switches from their laptop to iPad or smartphone, the website should automatically switch to accommodate for resolution, image size and scripting abilities. In other words, the website should have the technology to automatically respond to the user’s preferences. This would eliminate the need for a different design and development phase for each new gadget on the market.
PART TWO will appear in Issue 26 of The Catalyst