For some, crises are existential. The subsistence farmer, the parent without access to medical care, the person living in a makeshift shelter–this crisis might be the last one they ever encounter. Deal with this crisis or cease to exist.
As a result, crisis management became a cultural emergency, something we all focused on. High alert, drop everything, this is do or die, because if we don’t get through this, it’s over.
Now, of course, for those lucky enough to live in a well-off part of the world, insulated from disaster, few crises are actually this black and white—they merely feel that way.
The project might be in jeopardy, but you’re not.