Calling Exceptional Small Business Owners


Do you have a desire to accelerate the success of your small business? Would you benefit from a two-year programme of professional business development support? SAB Foundation invites applications from viable, black-owned businesses who would like to be considered for the 2018 Tholoana Enterprise Programme.

High potential SMEs will benefit from a unique combination of expert mentorship, skills training workshops, access to markets, and qualified investment-readiness support. This proven programme significantly improves the confidence, skills and financial performance of participant businesses. The Tholoana Enterprise Programme primarily supports enterprises that benefit or are run by women, the youth and those living in rural and peri-urban areas. A particular focus this year is to create opportunities for entrepreneurs with disability, who are strongly encouraged to apply.

Bridgit Evans of the SAB Foundation says, “We offer committed candidates an incredible opportunity to take their business to the next level. Our partnership with small business growth professionals, Fetola, boosts the long term sustainability of the participants in our programme, making it a highly impactful and sought-after solution for promising South African small businesses.”

Over 100 emerging entrepreneurs around the country have had their success accelerated and consolidated by this methodology since the business support programme commenced in 2015.

The Tholoana Enterprise Programme supports small businesses with significant potential to grow and make a positive contribution to the economy. Applications are especially welcome from businesses working in new and growing sectors such as export, manufacturing, food processing, water, energy and waste management.

“We are looking for the very best candidates across all nine provinces, those whose enterprises have a proven business concept, a track record of trading, and long-term potential for growth,” Evans said.

Current participants commented on the benefits of the media exposure they have received:

Mzansi Scuba Diving Academy – Kholisile Khumalo: 

“We’re now recognised as a credible dive centre because of the perception that has been created has built our reputation. Our enquiries have shot up. People enquire about careers as divers, they want to know where they can dive. The Tholoana support has been amazing. This programme has helped me build confidence to do this business daily for the rest of my life. The courier came today with my contract from the Department of Tourism! I’m going to celebrate with my wife tonight! Thank you, Tholoana.”

Monakaladi Gardens – Omphile Matane:

“I’ve appeared in the paper twice and now I’ll be on TV. I wouldn’t have been able to do such on my own. I see so much value in what Tholoana does. I’m going to use these media appearances as a marketing tool. Thank you for all the efforts you put in. You don’t understand how awesome the work you do is.”

Richboy Trading – Richard Chauke:

“I had an interview with Enca – Money line. Every time I pitch to a new client I always play them that interview. Most of them are impressed that the community of Soshanguve is benefitting from recycling material. The interview made a positive impact to my business. I would like to thank SAB Foundation for this opportunity and free advertisement.”

Sunkissed Fashion – Bukelwa Ngoqo:

“On a more ‘phenomenal’ perspective, the team has enabled us to always ‘put our best foot forward’, provided support in conceptualising ideas and channelled us to important resources. Working with their backing has given us the freedom of focusing ‘on doing what we do best’ knowing that creative support is only one phone call, email or whatsapp away!”

If your business has been in operation for at least six months and less than five years, you may be eligible for consideration. Visit to review the selection criteria and apply.

Applications close on 30 November 2017.